An examination of the role of pragmatic context in shaping language use in Nigerian Pidgin among online influencers
- Project Research
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Background of the Study
Online influencers have emerged as key players in shaping digital discourse, and Nigerian Pidgin is a popular medium among these individuals. The pragmatic context—including the digital platform, audience demographics, and situational factors—plays a crucial role in determining how language is used. Influencers adapt their messages to suit the context, employing informal registers, emojis, and culturally specific idioms to create engaging content (Ibrahim, 2023). This context-sensitive language use enhances audience connection and authenticity, allowing influencers to convey complex social and cultural messages. However, the rapid evolution of digital media and the global reach of online platforms may alter traditional pragmatic markers, potentially affecting message clarity and cultural resonance. This study examines how pragmatic context influences language use in Nigerian Pidgin among online influencers by analyzing social media posts, video content, and audience interactions, aiming to identify the mechanisms by which context shapes communication and to propose strategies for preserving cultural authenticity.
Statement of the Problem
Online influencers using Nigerian Pidgin face challenges in maintaining consistent pragmatic context, which can lead to ambiguities and diluted cultural messages (Ibrahim, 2023). The fluid nature of digital media often results in the loss or transformation of traditional pragmatic markers, undermining effective communication and reducing cultural resonance. This gap in understanding necessitates a systematic examination of how pragmatic context is employed by influencers, with limited research available to guide best practices.
Objectives of the Study
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To analyze the role of pragmatic context in online Nigerian Pidgin discourse.
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To assess the impact of digital media on traditional pragmatic markers.
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To propose strategies to enhance clarity and cultural authenticity.
Research Questions
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How does pragmatic context shape Nigerian Pidgin usage among influencers?
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What challenges arise from digital media influences?
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What measures can improve communicative clarity?
Significance of the Study
This study is significant as it investigates the role of pragmatic context in shaping language use in Nigerian Pidgin among online influencers, offering insights for digital communication experts and cultural scholars. The findings will contribute to strategies that preserve cultural nuance and improve online discourse (Ibrahim, 2023).
Scope and Limitations of the Study
The study is limited to Nigerian Pidgin usage by online influencers and does not consider offline communication.
Definitions of Terms
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Pragmatic Context: Situational factors influencing language interpretation.
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Online Influencers: Individuals with a significant digital presence.
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Nigerian Pidgin: An informal creole language used widely in Nigeria.
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